THE PROJECT

ROOTS will utilise new innovative approaches to produce extensive resources including; an awareness raising campaign, multiple manuals and a training kit that teaches how to implement and promote cultural heritage tourism and how to set up a local cultural heritage tourism community. The ROOTS Online platform of resources and community will ensure long term impact.

 

The ROOTS project aims to:

  • Increase the entrepreneurial skills and cultural mind-set of owners and managers of tourism micro enterprises by creating training materials that; raise awareness on the topic of cultural heritage tourism, build understanding of the business opportunities it brings, and develop capacity on how to capitalise on it individually or as a cluster.
  • Develop a coherent strategy for enhancing and diversifying tourist services.
  • Increasing the knowledge of micro tourism companies so that they fully recognise, develop and capitalise on the potential and preservation of cultural & natural heritage, therein building high value/low volume (specialised) rather than high volume/low value (mass) tourism.

OUR IMPACT

The ROOTS project complements other cultural heritage initiatives by provide micro enterprises with the training and tools to set up and promote cultural heritage tourism – individually or as a collective. What makes this project innovative is that the ROOTS project aims to provide a complete package of materials enabling SMEs to implement innovative growth strategies.

Raised awareness of Cultural Heritage Tourism

Increased entrepreneurial skills and cultural mind-set of owners and manager of tourism micro enterprises